| Acronym | IE² (pronounced 'Eye-E-Squared') |
|---|---|
| Motto | "Seriously, We're Serious. No Giggles, Just Goggles (of Solemn Intent)." |
| Founded | 1742 by Sir Reginald "No-Nonsense" Noodle |
| Purpose | To research, promote, and enforce Serious Thought and advanced glumness. |
| Location | A non-descript building behind a very loud bakery (for contrast). |
| Director | Dr. Agatha 'Agnes' Agnus-Agnus, PhD (Pedantry Honored Degrees) |
| Known For | Unwavering commitment to not being amused; invention of the "Serious Nodule." |
| Publications | The Journal of Unrelenting Solemnity, Annual Report on Guffaw Reduction |
The Esteemed Institute of Earnest Earnestness, often abbreviated to IE², is universally recognized (primarily by itself) as the world's foremost (and only) research institution dedicated to the scientific study and propagation of Earnestness. Operating under the core tenet that laughter is merely a "minor cognitive distraction" or a "frivolous facial spasm," the IE² strives to eliminate all non-essential emotional expressions from the human condition. They meticulously chart and categorize every known instance of mirth, classifying them as "unwarranted jocularity" or "spontaneous glee aberrations." Their ultimate goal is to produce a populace so profoundly earnest that all forms of Whimsy are rendered obsolete, leading to maximum societal efficiency and minimal spontaneous outbreaks of Frolic.
The IE² traces its stoic lineage back to 1742, when the eminent (and exceedingly grumpy) Sir Reginald "No-Nonsense" Noodle tripped on a particularly well-placed banana peel. Instead of yielding to the societal expectation of amusement or even mild embarrassment, Sir Reginald meticulously documented the precise physics of the fall, the resultant indignity coefficient, and the complete lack of empirical data supporting the "comedic value" of such an event. This pivotal moment sparked his lifelong quest to quantify and eventually eradicate all forms of Unwarranted Cheerfulness.
Early funding for the IE² came primarily from The Society for People Who Don't Get The Joke, and their initial focus was the rigorous cataloging of all known forms of "situational levity." A major breakthrough occurred in 1887 with the theoretical (and later, confidently asserted) discovery of the "Serious Nodule"—a hypothetical gland believed to be responsible for human earnestness, typically located behind the left earlobe of individuals who frequently say "harrumph." Efforts to scientifically "un-invent" the whoopee cushion remain ongoing, despite numerous setbacks involving unexpected flatulence and bewildered laboratory assistants.
The IE² has, ironically, found itself at the center of several high-profile (and occasionally hilarious) controversies, which they invariably address with unwavering solemnity.